![]() At the core of being an effective leader is a common foundation in the mission or purpose of a company or organization, a belief in each other, followed by alignment on strategy, priorities and plans, and of course, accountability. “Leadership has never been one size fits all. Now that I have the privilege of being a CEO, I could not be more thankful for the leadership (and patience) that CEOs I have partnered with as a CFO and COO in NFL Commissioner Roger Goodell and Founder and CEO of Twitter Jack Dorsey.” How would you describe your management style at SoFi? Does that change at all when working with employees from the Millennial or Gen Z generations? Until I stood in their shoes as a CEO, it was truly impossible to appreciate the impact great CEOs have on an organization, the COO, CFO and direct executive staff. ![]() ![]() From the outstanding employees at SoFi to our inspirational members, I find myself learning from these stories each and every day.Īlso, now that I am in the CEO seat, I have a much greater appreciation for the impact that CEO leaders have had on me and the way I lead. The biggest surprise I’ve seen is that after a 20+ year career, I still have so much to learn. “Every leadership role has been a learning experience, and I wouldn’t be where I am without those previous positions. Has anything about the role of CEO surprised you? I also noticed that no company had leveraged a common technology platform to help people get their money right across all of the key must-dos to reach financial independence in borrowing, saving, spending, investing and protecting their money.” You’ve held many leadership positions throughout your career. When I was first asked if I were interested in the role, I had no idea how pervasive the financial burdens of student loan debt were.Īs I dug into the reality, it became clear to me that no company was singularly focused on building broad-based digital financial services offering with a membership approach that could help people reach the point where they had enough money to do what they want, which we call financial independence. “I saw SoFi as an opportunity to build a mission-driven company that could eventually positively impact hundreds of millions of people. What inspired you to leave Twitter and play your hand in the fintech industry? ![]() Ladders spoke with Noto to find out more about this new company culture, what his past leaders taught him, and his advice for getting hired at SoFi. “In many ways, we are a company that is really less than 2 years old,” Noto said. According to Noto, SoFi is virtually a different company than it was before he started. SoFi CEO Anthony Noto left his role as COO at Twitter in February 2018 to join the financial technology services company as their lead executive. ![]()
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