![]() For websites with many short-lived pages like job postings or livestream videos, the Indexing API keeps content fresh in search results because it allows updates to be pushed individually.”Īgain, this Google API is meant only for specific types of short-lived content - their guidance on the API page itself clearly recommends that you still submit a sitemap for your website as a whole. ![]() “Currently, the Indexing API can only be used to crawl pages with either JobPosting or BroadcastEvent embedded in a VideoObject. ![]() Per their guidance for the Google Indexing API: Google also has a less-discussed Indexing API that is intended only for short-lived content, such as job postings or live broadcasts. Recently, you may have heard that Bing has introduced an indexing feature called “IndexNow” that will automatically flag new page additions and deletions to Bing. Note : While sitemaps are the tried-and-true, longstanding method to help signal structural website changes to search engines like Google, it’s worth keeping an eye on this space. But if you have lots of important content across a high volume of pages, a sitemap can help ensure these pages aren’t being missed by search engines. If your site is very small or has just a few pages that are all clearly linked to from the homepage, a sitemap might not be a priority for you. Sitemaps are particularly important for larger sites. Have valuable pages on your site that don’t currently have many links pointing to them? Even without many backlinks to a particular page, if you’re including it in your sitemaps, you’ll know it’s being crawled. Do you have video content on your site that you’d like to rank for a certain keyphrase? Adding it to your sitemap increases the chances that search engines will find it. Improving your sitemaps makes your content more visible to search engines. Over at Google Search Central, they are described as “a file where you provide information about the pages, videos, and other files on your site, and the relationships between them.”Įssentially, sitemaps help search engines crawl your website more efficiently. Google led the charge on promoting the use of sitemaps all the way back in 2005. Here, we’ll dive deep into sitemaps, an SEO element that relates to your site’s overall Crawlability. Our recent “ SEO Revenue Funnel” article is a great starting point and guide for digital marketers who want to make sure their SEO strategy is touching on all of the core aspects that contribute to a high-performing website. This post is part of Lumar’s (formerly Deepcrawl) series on Website Health. In this article, we’ll look at how sitemaps can help boost your website’s crawlability so that your pages will be easily indexed by search engines and, ultimately, have a better chance at ranking in the SERPs and driving organic traffic. ![]() While SEO best practices are constantly evolving with new search engine algorithm updates, new SERP features, and new technologies like voice search, it remains important to consider the longstanding elements of search engine optimization that still offer ample opportunities to help boost your page rankings. How to Audit & Improve Your Sitemaps for Better Website Crawlability ![]()
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